HOW TO LEVERAGE THE SOCIAL MEDIA FOR INCREASED PRODUCT SALES

Our world today revolves around Social Media, and it’s apparently the best thing to happen to mass communication and public relations, since the turn of the 21st century. Social media has helped organizations, individuals and group’s significant success and it’s currently a driving force in product sales on the media ecosystem.

The social media has become a prominent place for most organisations to meet their consumers; tech start-ups, finance, and even the mass media use the platform to drive sales.

Brands use social media platforms to understand the product roadmap and reach out to consumers on their expectations, level of satisfaction and understanding how each social media platform works.

While the platforms may work differently, the intent is similar, creating a successful sales journey for brands. People spend a significant amount of their time on social media; with 92% being adults, who can make decisions on what brands to follow.

Brands, can therefore leverage on this and look for the best-fit medium to engage leads.

Tecno mobile use the selfie challenge for new product launch; this drives conversation among the company’s target audience — generating more highs and sales for the products.

Brands are enjoying a great time with Facebook Ads, and Instagram posts to increase turn over, with $50 profit made from every $5 invested in social Ad. However, some organizations still struggle to hit sales running on the social media, though with great products, their sales conversion is lowly. Here are a few insights to increase sales using social media –

DIGITAL MEETING HUBdefine your customers and where to meet them

As humans, we have different groups of friend, and they have different hangouts. Some hang out at the bar, some would wait at the church and others just at a park.

These groups hang out depending on their personality — an important mechanism for a successful sales plan is where the customers and leads assemble and which social network has the highest conversion rate.

In human interactions, we are likely to meet-up where our conversations are more productive and would leave us with graceful memories.

Brands should conduct an online audit of where leads talk about their products, and industry.

Twitter and Facebook has more political conversations, it is therefore imperative that political parties sell their ideas and aspirants on this platforms. The audit also provide insights into followership, as some persons have conversations without following the brands.

The use of social monitoring tools assesses trends and creates opportunities to build relationships and determine where to invest time. The perfect meeting hub tracks meaningful thoughts on product experience, and the best fit for sales.

CONTENT IS KEYengagement is significant to conversion.

The dynamism of social media is that, engagement precedes conversion. Meeting up with potential customers is significant, but keeping them engage creates a right balance, and edges your product or brand over competition somewhere in their subconscious.

It’s not the guy who calls more often that wins the lady, but the one who engages her with the one-liner texts, voice notes and the great selfie of himself.

The social media demography consists of millennial and Generation Z who do not fancy excess Instagram pictures or reposting.

Rather, conversations that acquaints the brands with the norms of the society and how the product can solve everyday issues that consumers face.

The #keep the change explored by First bank drove conversations for weeks, and First bank was able to sell more products positioning themselves as a financial institution that empowers women and solves baking challenges for young adults.

Contents also differ on the different platforms and brand must recognize this, when trying to sell a product. Hubspot, also recommends brands to include visuals in their contents as images are 40 times more likely to get shared on social media.

AN OPTIMISED SALES FUNNELmake purchases easy

While trying to put great contents, it should not be forgotten that the goal is sales. Consumers are looking for simplicity in the sales journey, as they are more likely to recommend friends, not because the product is great, but they enjoyed the purchasing process.

The sales funnel should be action-driven, with all social platforms optimised for easy access to the sales page. StoreYa now allows Woocommerce shop on Facebook, and it supports eBay, Magento, and other e-commerce platforms. Such funnel is a great way to connect with an audience and promote products.

The buyer persona is evolving with technology, and social media is shaping the new culture of sales. Brands are getting on social media to hold conversations, create the perfect hub and contents that leads consumers to their sales pages.

However, most brands have a great product but are behind in the social media sales revolution. These insights can, however, increase product sales and market base on social media.

Image: creative juice

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Freelance Writer | Teenage Life Coach | Christ Lover

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Aladeloba Babatunde

Aladeloba Babatunde

Freelance Writer | Teenage Life Coach | Christ Lover

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